Tuesday, November 5, 2019

Definition and Examples of Echo Words in English

Definition and Examples of Echo Words in English In linguistics and composition, the term echo word has more than one meaning: An echo word is a word or phrase (such as buzz and cock a doodle doo) that imitates the sound associated with the object or action it refers to: an onomatope. Also called an echoic word.  An echo word is a word or phrase (such as shilly shally and click and clack) that contains two identical or very similar parts: a reduplicative.An echo word is a word or phrase that recurs in a sentence or paragraph. Examples and Observations Sound alone is the basis of a limited number of words, called echoic or onomatopoeic, like bang, burp, splash, tinkle, bobwhite, and cuckoo. Words that are actually imitative of sound, like meow, bowwow, and vroomthough these differ from language to languagecan be distinguished from those like bump and flick, which are called symbolic. Symbolic words regularly come in sets that rhyme (bump, lump, clump, hump) or alliterate (flick, flash, flip, flop) and derive their symbolic meaning at least in part from other members of their sound-alike sets. Both imitative and symbolic words frequently show doubling, sometimes with slight variation, as in bowwow, choo-choo, and peewee.(John Algeo and Thomas Pyles, The Origins and Development of the English Language, 5th ed. Thomson Wadsworth, 2005) Repetitions help to echo keywords, to emphasize important ideas or main points, to unify sentences, or to develop  coherence  among sentences. Skillful repetitions of important words or phrases create echoes in the readers mind: they emphasize and point out key ideas. You can use these  echo words  in different sentenceseven in different paragraphsto help hook your ideas together...[E]cho words may  come  any place in the sentence: with the subjects or the verbs, with the objects or the complements, with prepositions or other  parts of speech. You need not always repeat the word exactly; think of other forms the word may take, such as  freak, freakiness, freakishness  (nouns),  freaking  (participle),  freaky  and  freakish  (adjectives), and  freakishly  and  freakily  (adverbs). (Ann Longknife and K. D. Sullivan,  The Art of Styling Sentences, 4th ed. Barrons, 2002) Echo-Pairs   Echo-words are  crucially different from straight reduplicated words in that they have rules sensitive to the reduplicated configuration, detaching melodic elements from the affixal skeleton and replacing them with an invariant onset (McCarthy and Prince 1986, 86). This accounts for the ban on auto-reduplication of echo-words themselves.  Yiddishized English shm-initial words undergoing echo-pairing (such as shmaltz) have to be echo-paired with something else (usuall shp-: shpaltz) or else with nothing (no echo-pair can be formed), but certainly not with a direct repeat (**shmaltz-shmaltz is disallowed). ( Mark R. V. Southern,  Contagious Couplings: Transmission of Expressives in Yiddish Echo Phrases. Praeger, 2005)

Sunday, November 3, 2019

Discuss how Market-Led Strategies can Help Business to Drive Growth Essay

Discuss how Market-Led Strategies can Help Business to Drive Growth and Sustain Competitive Advantage - Essay Example Every business company is constituted by the large number of departments pertaining to marketing, finance, operations, human resources and the like. Again the business company in order to exist in the region or stated market need to operate based on some clear-cut objectives. The objectives of the business in total are required to match the objectives of the different departments or business units operating in the particular company. Thus the different business units are departments are required to operate and work out their policies in such a manner as to help in meeting the objectives of the concern as a whole. Hence if the business leader of the company focuses on devising strategies that would help in gaining a larger market share and profitability growth the work of the production, finance, marketing and operation departments needs to be streamlined in such direction also. Thereby it is found that effective orientation of the business policies of each of the several departments or business units would help the company to achieve its stated objectives (Graham, H., 2008, p8). Use of Market Led Strategy in Different Businesses Market United States Market Harrah’s Entertainment is a United States based company operating in the Casino Game sector. The company is found to operate on a business strategy that focuses on the changing demands of the consumers in the market. Harrah’s Entertainment that operates based on a set of 26 casinos spread around 13 states is found to take resort of a customer loyalty program help gain the advantage of a niche consumer base. A through market research was conducted by the company to help gain information about potential consumer needs in order to design the loyalty program accordingly. The business through the devising of its customer loyalty program gained the potential of both business growth and profitability where only around 26 percent of the consumers contributed to 82 percent of its total business revenues (Cravens, D.W. and Piercy, H.F., 2006, p.133). European Market In regards to the European market the case of Toyota can be traced where the company during the 1990s was facing heavy downturn owing to its sedentary and dull image. The company focused on its competitor, Volkswagen decided of

Friday, November 1, 2019

Musculoskeletal System Article Example | Topics and Well Written Essays - 1000 words

Musculoskeletal System - Article Example Since this system is comprised of bone and muscle, it is also responsible for giving mass or shape to our body and protecting our internal organs. This system is also responsible for storing calcium in bones and producing red and white blood cells as well as corpuscles (Judge, 2007). There are four common conditions that affect this system and these are osteoporosis, rheumatoid arthritis, osteoarthritis and injuries relating to muscles from strenuous activities such as with sports. Some of the conditions are more related to age and the general degeneration of tendons and ligaments, such as with osteoarthritis that damages tendons and ligaments due to the bearing down of weight on the joints (Judge, 2007). Before diagnosing musculoskeletal conditions, it is important to make a patient assessment first. Taking note of the patients' past medical history, family history and social history need to be taken in consideration because these play an important factor in some musculoskeletal conditions. The medication or drug history of the patient should also be assessed because some drugs cause muscular degeneration. Certain ethnic groups are also predisposed to conditions that affect this system due to their diet, an example of which are Asians who lack Vitamin D in their diets and are at high risk for osteoporosis (Judge, 2007). Next is the pain assessment where the mnemonic PQRST is used. The mnemonic stands for Provoke, Quality, Region, Severity and Timing. These keywords are used in order for the patient to describe the pain, for example if the pain is provoked by sudden movement, or where the pain is localized. Once the description of the pain is noted, physical examination can be done on the affected region where pain is reported. General inspection of the affected region requires the patient and the nurse to assess how much pain or swelling there is and if the patient can move or mobilize the affected part without adding more injury. This inspection may also require assistance especially for those who may find it difficult to move because of the pain or swelling. One of the common methods in managing sprains that affect the musculoskeletal system is to cold or hot compress the affected area. Resting and elevating the affected region is also one of the common methods of management in order to alleviate the pain and swelling. This is for minor conditions that help alleviate the pain and swelling. Monitoring the affected region for possible complication is the next step in the management process if the pain aggravates or the swelling gets worse. In monitoring the pain or swelling, checking the temperature of the swelling is important so that it can be checked for further infections. Taking pain killers like analgesics can help in the management of musculoskeletal conditions. The prescribing of analgesics depend on the gravity of the pain and if it will not counteract with any medication currently taken by the patient. There are non-medication types of pain management such as positioning of the body, distractions or massage of the affected area. Another part of management is immobilization and mobilization. The affected part may need to be rested or immobilized for a few days in order for the swelling to

Wednesday, October 30, 2019

Death penalty Essay Example | Topics and Well Written Essays - 1000 words

Death penalty - Essay Example This paper will examine the benefits and the fall backs of the death penalty, and argue if it should be allowed or banned based on the evidence in the paper. According to Chan and Oxley, capital punishment is a legal process sanctioned by the state that allows for the termination of a felon offender’s life, who has committed one or multiple heinous offences (Janet and Oxley 2). This process is usually prohibited in many countries for the same questions that this paper raises and seeks to answer. Is capital punishment morally wrong? Does capital punishment deter crime? Can capital punishment be justified when done in consideration to the welfare of the public? Many people have found the death penalty or capital punishment to be morally wrong but when atrocities are committed against their loved ones, they quickly have a change of heart. Over the years, there has been a growing base of activists advocating for the abolishment of the death penalty all across the world, therefore, influencing many countries to abolish the act. Even the United Nations does not support the death penalty, citing a law borrowed from the American Bill of Rights, which stresses on the right to life. However, the United States of America has not given in to International pressure to abolish the death penalty but insists that the death penalty is neither cruel nor an unusual punishment when it is employed non-discriminatively and in an unarbitrary manner (Dezhbakhsh and Shepherd 512). Many individuals consider the death penalty to be morally impermissible. They argue that the act is constitutionally cruel and uncivilized. They claim that imposing capital punishment, no matter how humane the method of administration is, is still a transgression of the rule of law. They also say that capital punishment would lead to the wrongful death by execution to some innocent people whose cases were marred by false evidence. They argue that if the justice system was to make a mistake and realize it later after the death penalty has already been executed, the damage would be irreversible and unfair to the family and the individual. They also argue that capital punishment shows arbitrariness, in that the criminals may prefer that form of punishment. Capital punishment has also been said to be discriminative. Critics argue that racial discrimination is evident in the justice system, where criminals declared guilty of killing white people were four times more likely to be served with the death penalty than those who killed non-white individuals. This shows that the death penalty is discriminative even though it is said to be non-discriminatory (Sunstein and Vermeule 2). Capital punishment seems to have a few shortcomings but despite all that it can be regarded as an efficient tool to deter the occurrence of certain crimes. Research studies carried out two decades ago showed that the death penalty did not prevent or influence the occurrence of certain crimes. These research stud ies have refuted by new research that show that capital punishment has a powerful deterrent effect. The study proposes that for every execution carried out, an average of eighteen murders are prevented. With such an effect on crime, capital punishment should not be abolished as it seems to serve as a lesson to all those plotting some heinous crimes. Failing

Sunday, October 27, 2019

Operating Systems Course: Reflection Essay

Operating Systems Course: Reflection Essay There are a lot of new concepts about Telecommunications and Networking that I’ve learned in depth in this course. It is one of the very interesting courses that I have done so far in IT. I feel it is worth doing this course online as there is a chance to learn so many concepts through our assignments. Wire shark labs were very interesting and we have gained practical knowledge on how networking works in real scenarios. There are so many topics that I felt interesting throughout the course, but there is this topic ‘Modes of Network Operation’ which was the discussion topic in the 6th week that left an ‘aha’ moment. In Infrastructure mode of Network operation, communications occur between a set of Wireless Adapter equipped computers and also between a wired networks by going through a Wireless Access Point (AP). Infrastructurerefers to switches, routers, firewalls, and access points (Aps). Access Points are responsible for handling traffic between wireless networks and also wired networks. There is no Peer to Peer communication in this mode. A wireless network in infrastructure mode which is also connected to wired network is called as BSS (Basic service set).A set of two or more service sets is called Extended Service Set (ESS). The BSSID is a 48-bit number of the same format as a MAC address. This field uniquely identifies each BSS. The value of this field is the MAC address of the AP. Advantages of Infrastructure mode: Wide areas are covered by utilizing the high power of an access point in Infrastructure mode which is the advantage. The learning curve will be less for knowing wireless strengths and weaknesses with Infrastructure Mode. Number of clients can be supported in this mode of operation as additional access points can be added to WLAN to increase the reach of the infrastructure and support any number of wireless clients. Infrastructure mode networks offer the advantage of scalability, centralized security management and improved reach. Disadvantages: The disadvantage associated with infrastructure wireless network is additional cost to purchase AP hardware. ADHOC Mode:  In this mode, each station is a peer to the other stations and communicates directly with other stations within the network. No Access points are required. Advantages: Because Ad Hoc Mode does not require an access point, its easier to set up, especially in a small or temporary network. Disadvantages: In Ad Hoc Mode connections are limited, for example between two laptops, to the power available in the laptops. Because the network layout (thenetwork topology) in Ad Hoc Mode changes regularly, system resources are taken just to maintain connectivity. In an Ad Hoc network with many computers, the amount of interference for all computers will go up, since each is trying to use the same frequency channel. In Ad Hoc Mode, chains of computers will connect to pass your data, if your computer is not directly in range. On the other hand, you do not have control over the path your data takes. The automatic configuration routines may send your data through several computers, causing significant network delays. Conclusion Based on the above various mode of operation both offer advantages and as well as disadvantages. Based on the necessity one many opt for Ad hoc mode where set up is easy and no access points are required whereas Infrastructure mode is suited well for wireless networks as it supports any number of clients and offers advantages such as scalability, security and improved approach. There are a lot of concepts of Operating Systems that are learnt in depth from the course Operating Systems, it being one of the most important courses to be known to end up in software industry. However, I feel, and have always felt that it’s important to understand where we came from and how we landed up here, to be able to understand where we are going. The technology on which the operating systems run on and the mechanics of OS have progressed more than that could have been imagined in the last 30 years. By understanding how that progress was made, we can apply it and make equal progress in the future too. There are so many interesting topics in the discussions and journal entries throughout the course, but the first discussion on â€Å"Microsoft Windows 8: One Size Fits All?† remained as my favorite topic. It being the first discussion topic, also made me feel how interesting the entire Operating systems course would be. This topic grabbed my attention all of a sudden as I have been using Operating systems mostly Microsoft Windows from so many years without even knowing what exactly is happening behind it. The pros and cons of Windows 8 are summed from the â€Å"One size fits all† discussion. This made me think of the practical application of an OS by comparing with the features of other OS. I felt it’s not possible to develop single OS which can be efficient on tablets and PCs and that was the first time I had to disagree/not satisfied with Microsoft’s invention. Microsoft has been ruling the OS platforms. Windows 8 has drastic changes in platform and user interface of the operating systems. It had a smartphone before the Apple iPhone revolution came along, and it was pushing tablet PCs before the Apple iPad made it cool. But, as long as Microsoft’s history with mobile devices is, so is its stubborn desire to make everything about its Windows OS. Nowadays we cannot even imagine the world without computer as they are a part of everyday life now. But many of us do not care about what is actually happening when we use a system. Though I had little knowledge about operating systems earlier, now even though I don’t know everything I’m sure that I have learnt a lot about the functioning of an operating system, many types of management techniques in various operating systems, scheduling algorithms, and Protection and Security mechanisms in OS. An Operating system is a program that manages computers hardware and knowledge about operating system is necessary to start a career in software industry. Operating system provides a basis for application programs and acts as an intermediary between users and computer hardware and optimizes the utilization of hardware. It must exist in order for other programs to run. I would definitely continue my career as a software developer after completion of Masters in IT as I have been a software developer earlier. As a developer I would be developing software applications and having in depth knowledge of Operating systems is always necessary. An Operating system provides a software platform on which other application programs can run. So in some scenario’s like asynchronous function calls in the program written, I would definitely understand the execution of program much better having knowledge of how operating system works. I am pretty sure next time when I buy a laptop or an electronic device, I would not be lost with technical specifications. Indeed I would be more interesting to know the features and discuss the specifications confidently. Finally, I would say learning about the operating system will help every IT professional in their career.

Friday, October 25, 2019

Essay --

.1 Introduction The definition of Low Carbon Society which the action is suitable with the principle of sustainable development is to ensure that create all the development needs of all folks in the society and via reduction in global emission by effort to fix the atmospheric CO2 emission and GHGs, which the climate change is dangerous at that level. All national positions in the world have different definitions of Low Carbon Society because all countries have different level of progress to produce pollutions. For developed countries, by the center of the 21st century with decreasing the CO2 emissions they can gain to a low carbon society. Also it can change to lifestyle and institute with the spread and development of low-carbon technologies. For developing countries, by the accomplishment of broader development objectives, they can attain to a low carbon society. By progress in developed countries, must be considered the level of CO2 and also this advanced is proportional to the concentration of CO2 in the atmosphere that has to appropriate with low carbon societies (Skea and Nishioka, 2008). Also recent studies have illustrated that the developing country's association to stabilize long term greenhouse gas (GHG) emission at 450 ppm CO2 emission or lower (Blanford et al., 2009). Reduction policies of climate change not only help to control GHG concentrations but also result in an improvement of ethnic energy security and mitigation of local air pollutant concentrations. Then, it is important in a developing countries content to read about the direct and indirect benefits of GHG reduction policies and also potential for GHG mitigation (Shrestha and Shakya, 2012). The main goals of climate change policy 2010 are: (i) advance... ...ivate cars is yet enhanced and has turned into a united part of both modern society and of the life of people and families. It has a duty to play as a method of transport as well as in cultural and social life. One needs to know and comprehend this entire picture if the plan is to change the example of transport so as to take care of the environmental issues inside and from the transportation part. The key discoveries demonstrate that so as to expand public transport utilization, the service ought to be composed in a manner that obliges the levels of service needed by customers and by completing so absorb potential users. Moreover, attitude towards transport is an essential determinant of mode decision. It is not wanted that all car users, totally, will change from driving a car to utilize public transport only by enhancing the public transport system.

Thursday, October 24, 2019

Cherns staffing Essay

The strategic staffing process is guided by a set of staffing goals (process and outcome goals) that are logically linked with the company’s business strategy, culture and values. CHERN has managed to create a competitive advantage by providing quality products and the best customer service in the industry. Superior quality customer service is the company’s business strategy and this is linked to a very aggressive growth strategy for the next 5 years. The table below helps to understand the implications that the business growth strategy has on the staffing process at the company. The positions highlighted on the table are the positions that CHERN has to focus on because they are the core drivers of the company’s performance and they make up more than 80% of the total workforce of the organization. Table 1. Staffing Forecast for 5 year growth. PositionsEmployees per store Employees needed to hire per year Employees needed to hire per month Employees hired at end of 5 years Store Manager1151.2575 Dept. Manager812010600 Assistant Dept. Manager812010600 Full time sales associates10015001257500 Part time sale associates2537531.251875 Because the strategic staffing process is a future-oriented process, it is valuable to identify both short term and long term goals that involve attracting, developing and retaining the right number of the best appropriate talent. Table 2 contains both short-term and long-term process goals and outcome goals for CHERN’s strategic staffing and provides a rationale of why this are important to help achieve the business strategy. Table 2. Staffing Goals Short-term Process GoalsImportance 1 .Hiring qualified applicants within the timeline goals of our growth  projection. The staffing process has to be able to meet the time goals for the hiring process as needed for the year growth strategy. 2. Attract a pool of applicants large enough to be able to select the amount of talent needed for the new stores. The staffing process has to be able to supply the necessary amount of talent needed for the year growth strategy. Short-term Outcome Goals 1.Staffing talent that fits with corporate culture. CHERN needs talent that fits with its culture and feel comfortable, reducing turnover and developing longer relationships with customers. 2. Hiring talent who will succeed at work. Hiring process will supply talent that will be able to do the job and achieve the goals. Long-term Process Goals 1.Better efficiency in attracting qualified applicants. Achieve more efficiency on hiring top talent to keep our competitive advantage and continue with the same level of superior customer service. To achieve this, some processes have to be measured, revised, and modified. 2.Keep competitive benefits to attract top talent. Long-term Outcome Goals 1.Enhancing the business strategy execution All efforts should be made towards enhancing the business strategy. 2.Hiring talent who will benefit from the other HR functions ( compensation, training, succession) It is important for the company to achieve its  corporate strategy, to hire talent that will benefit from training, is motivated by the company’s compensation plan and is interested on building a career. Business and Staffing Strategies An organizations Human Resource strategy and Talent Philosophy shapes its staffing strategy and has direct impact on the business Strategy. We will now analyse CHERN’s Talent Philosophy, Human Resource Strategy and Staffing Strategy to align them with the corporate business Strategy. Table 3 helps us identify how the Organizations Talen Philosophy help shape its HR Strategy and staffing strategy. Table 3. Talent Philosophy-HR strategy-Staffing Strategy. Talent PhilosophyHR StrategyStaffing Strategy What to retain talent, creating long term careers that will contribute to the firms objectives Recruit, select, develop and retain valuable talentRecruitment & Selection: Hires talent that has the right set of traits and attributes to perform in the organization. Develop: Offer training, career development and support to take advantage of talent and help them achieve results. Retaining: Retains valuable talent. View employees as investors and not costs or assets. Respect applicants and employees, as we believe the company benefits from them as the same way they benefit from the company, and they are vital for our success.Recruiting and selection: Hires employees that relate to the corporate culture and makes the process transparent and gives as much information as possible to avoid mismatching. Develop: Gives employees empowerment and training to make them feel more comfortable at work. Retaining: We understand the investment employees are doing in the company and therefore we offer competitive benefits and wages. Have high ethical standards and a strong corporate culture of respect Treat employees and applicants with respect and fairness.Recruiting and  Selection: Transparent and well informed process. Develop: Provides well timed and appropriate feedback and offers personalized training to help employees achieve goals. Retaining: Clear reward system and promotes based on merit. Talent Philosophy At CHERN’s our greatest strength lies on the talent, set of skills and empowerment of our people. We are committed on attracting, growing and retaining the most talented people in the retail industry by creating a fair and positive environment where they can feel cared and comfortable, and have the opportunity to develop personally and professionally. Human Resource Strategy The goal of CHERN’s human resource strategy is to align all its HR functions in order to ensure the availability of the right amount of superior customer service oriented talent who is supported by the an organization in order to achieve the company’s objectives. The goals of the HR strategy involve providing training, support and the tools needed for our talent to fully develop within the company in a fair environment. Staffing Strategy To describe CHERN’s staffing strategy, we will divide this analysis into the 9 elements of the Staffing Strategy, and briefly describe its implications. 1.Core Vs Flexible Workforce. CHER benefits from a core workforce as opposed to a flexible workforce, because as we highlighted before, employees are central to their success and vital to achieve competitive advantage. CHERN’s effort on retaining valuable staff will contribute to achieving long term goals. Even though the company still has some part-time staff, they still consider them part of their core workforce and offer them similar benefits and same fair conditions. 2.Hire Internally Vs Hire Externally. CHERN has to source its talent both externally and internally. The company should continue to develop current talent and work on succession planning,  as done until now. This sends the message that good performance is rewarded enhancing staff motivation. Also, it allows staff in new positions to get up to speed easily because they already know the company’s culture and the way things are done. This is a huge benefit for the company as by the time a new position of middle management opens up, they already have a large pool of internal candidates who they have already assessed and know their performance. However, the company will still have to source its sales associate positions externally to meet the growing strategy that it has projected for the next 5 years. Hiring externally also brings some advantages to the organization like enhancing diversity and injecting different and fresh perspectives that can be beneficial. 3.Hire for Vs Train and Develop for. During the Recruiting and selection process, CHERN should focus on traits, attributes and abilities and not so much on skills and knowledge. Skills can be trained and CHERN is providing training to this set of skills already. However, qualities and attributes are harder or nearly impossible to teach and are vital for the job requirements such as being tech savvy, loving fashion, being customer oriented and being adaptable. Hiring the right skills with the wrong attitude is a mistake. Personality traits are very important on sales positions, that is why CHERN should hire talent with the right attitude and abilities, who lack some skills and knowledge and can grow together. Although hiring experienced, knowledgeable sales staff might reduce training costs and can start generating sales quickly, it is very unlikely that CHERN will find the enough pool of applicants that contain both the knowledge and the attributes. Without the attributes it is very likely that recruit will not be succe ssful in a long term .Hence the importance of training. 4.Replace Vs Retain talent. CHERN strives to retain talent. It is becoming more difficult to recruit staff that meets CHERN’s standards, and competition on le market is increasing. That is why it is important for CHERN to recruit, develop and retain valuable talent. If not, the competitors will benefit from the resources invested on training. CHERN should continue offering a competitive  set of benefits and remuneration as a strategy. This in hand with an inclusive and supporting environment creates a desirable working environment. 5.What levels of what skills? As CHERN’s strengths relies on its sales workforce it is critical to find and recruit individuals with a specific set of attributes that can enhance our business strategy. Attributes such as Confidence, ability to multitask, English skills, numerical skills flexibility, and service orientation are essential. Other important skills and knowledge requirements such as Sales techniques, persuasion, time management and information ordering can be held at a basic level and it can be strengthened through training. 6.Proactive Vs Reactive staffing. CHERN must follow a proactive staffing strategy to prepare for the coming growth of the company. Pursuing a talent oriented strategy will allow the company to fill the future positions at the right moment without having to hire quickly someone that might not fit the criteria. Labour market is getting tighter and it is becoming more difficult to find good recruits, so targeting gaps in advance of the actual need will bring benefits to the staffing process. 7.What jobs to focus on? The Sales associate both part-time and full-time are positions on which the company invests most of its resources and attention. This are the key positions that create value to the company and are helping to develop that competitive advantage that is crucial for the firm. 8.Staffing as an investment Vs Staffing as a Cost. CHERN sees staffing as an investment. CHERN believes that the effort in resources (time and money) invested in recruiting, selecting, training and retaining talent will show positive results in the short and long-term, because staff will perform better reducing costs, increasing productivity, and reducing turnover. Although it does involve costs, it is an investment into the company’s future. 9.Centralized Staffing Vs Decentralized Staffing. CHERN benefits from a combined approach to the staffing process between centralized and decentralized, where some of the functions are allowed to be adjusted to meet single unit needs, but still monitored by a centralized organization that ensures unity and cohesion. The company has already identified that customers from different units change and Managers have already some level of autonomy in decision-making. This allows each unit t cater to their customers providing a better designed service. So decentralization of the staffing process brings benefits to the brand. However, all units should follow specific procedures to ensure consistency throughout their branches.